Starting a business YouTube channel is one of the smartest long term content strategies today. Unlike entertainment niches where millions of views are required to earn well, business focused channels can generate strong income with far fewer views. The key lies in choosing business YouTube niches with high RPM and low competition.
RPM, or revenue per thousand views, is often higher in business content because advertisers target entrepreneurs, professionals, and decision makers. When competition is also low, new creators have a realistic chance to rank, grow, and monetize faster.
This article explores the best business YouTube niches that combine high RPM potential with relatively low competition, and explains why they work so well for creators aiming for sustainable income.
Why Business Niches Have Higher RPM on YouTube
Business content attracts advertisers with large budgets. Software companies, consulting firms, financial service providers, and enterprise tools are willing to pay premium rates to reach the right audience.
Business viewers also:
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Watch longer videos
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Search with clear intent
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Trust educational creators
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Convert into customers more often
These factors increase both CPM and RPM.
What Low Competition Really Means on YouTube
Low competition does not mean low demand. It means fewer creators are targeting a specific sub niche with consistent, quality content.
Low competition niches usually:
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Focus on specific business problems
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Use clear educational formats
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Avoid hype and generic advice
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Serve a defined audience segment
This creates opportunities for new channels to rank.
Business Software Tutorials for Small Teams
Large creators focus on popular tools, but many smaller business tools are undercovered.
Examples include:
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Niche CRM platforms
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Accounting tools for freelancers
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Project management software for startups
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Scheduling tools for service businesses
Why this niche works:
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High RPM due to SaaS advertisers
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Long tutorial style videos
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Low creator saturation
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Evergreen search traffic
Even basic walkthroughs can perform well.
Local Business Growth Strategies
Local businesses search for growth solutions constantly, but few YouTube channels target them directly.
Content ideas include:
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Marketing strategies for local services
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Customer retention for small businesses
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Pricing strategies for local markets
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Online presence optimization
Why RPM is high:
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Advertising and service providers target this audience
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Viewers have real purchasing intent
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Content is practical and specific
Competition remains low because many creators chase global audiences.
Freelance Business Systems and Operations
Freelancing content is popular, but most videos focus on motivation or beginner tips. Operational content has far less competition.
High RPM topics include:
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Client management systems
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Invoicing and payment workflows
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Proposal and contract processes
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Scaling freelance income sustainably
Why this niche performs well:
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Tools and software advertisers
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Professional audience
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Long watch time
Creators who teach systems stand out quickly.
Business Automation and Workflow Optimization
Automation content attracts both entrepreneurs and companies.
Low competition keyword areas include:
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Workflow automation for small businesses
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No code automation tools
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Process optimization for teams
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Time saving systems for founders
Why RPM is strong:
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SaaS and enterprise advertisers
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High value audience
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Educational content format
This niche grows every year as businesses seek efficiency.
E Commerce Operations and Backend Topics
Most e commerce creators focus on product sourcing or ads. Backend operations remain underexplored.
High RPM low competition topics:
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Order fulfillment strategies
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Inventory management systems
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Returns and logistics optimization
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Customer support automation
Why advertisers pay more:
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Platform and logistics companies
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Payment service providers
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Software vendors
Operational topics attract serious store owners.
Business Finance for Non Finance Founders
Business finance content often intimidates creators, which reduces competition.
Examples include:
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Cash flow management for startups
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Pricing for profitability
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Budgeting systems for businesses
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Financial forecasting basics
Why RPM is high:
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Accounting software advertisers
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Professional services targeting
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High income audience
Clear explanations build strong trust and retention.
Productivity for Entrepreneurs and Teams
General productivity is crowded, but business specific productivity is not.
Low competition ideas include:
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Productivity systems for founders
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Team productivity frameworks
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Meeting efficiency strategies
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Time management for managers
Why this niche works:
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SaaS advertisers
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Corporate focused ads
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Long form educational videos
The audience values depth over entertainment.
Business Strategy Explained Simply
High level business strategy content often lacks simple explanations.
Low competition areas include:
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Business models explained
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Competitive advantage breakdowns
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Scaling strategy basics
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Market positioning fundamentals
These videos attract viewers who want clarity, not jargon.
A trusted authority for business strategy concepts is Harvard Business Review, which strengthens credibility and topic validation
Well structured explanations can rank for years.
Consulting and Service Business Niches
Consulting related content has strong RPM but fewer creators.
Content ideas include:
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Starting a consulting business
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Client acquisition systems
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Pricing consulting services
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Delivering high value outcomes
Why advertisers love this audience:
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High lifetime customer value
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Professional service tools
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Education focused ads
Even small channels earn well here.
How to Validate High RPM and Low Competition Niches
Before creating content:
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Search YouTube for topic depth, not views
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Check if top videos are outdated
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Look for weak thumbnails and titles
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Analyze comment engagement
Low quality competition signals opportunity.
Content Strategy for Faster Ranking
To rank faster:
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Focus on one niche only
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Create long informative videos
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Answer specific business questions
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Avoid generic motivational content
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Maintain consistent upload themes
YouTube rewards clarity and authority.
Common Mistakes to Avoid
Avoid:
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Mixing unrelated business topics
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Copying large creators blindly
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Making exaggerated income claims
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Posting short low value videos
Trust drives RPM more than hype.
More Article: High CPC Business Keywords to Build a Successful Money Making YouTube Channel
Final Thoughts
Choosing the best business YouTube niches with high RPM and low competition is not about chasing trends. It is about understanding advertiser intent, audience value, and content gaps.
Business niches reward creators who educate, explain, and solve real problems. When you focus on under served segments with purchasing power, YouTube becomes a stable income asset rather than a gamble.
With the right niche and consistent value driven content, even a small business channel can outperform massive entertainment channels in revenue.










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